E-Levy: NPP Communications weak - Adomako Baafi

E-Levy: NPP Communications weak - Adomako Baafi

 

 

A former Acting Director of the Communications of the New Patriotic Party (NPP) Communication Team Yaw Adomako Baafi has also complained bitterly about the party’s communications paralysis. According to him, it is a worry that a party that’s in government has failed to train its communicators to be able to project its policies

 

and programmes in order to douse the propaganda by the opposition. He could not remember that last time they were also brought to be trained on communication strategies and execution unlike NDC which occasionally hold refresher courses for its members. Yaw Adomako Baafi said this has affected the communication of the e-

 

 

levy which is also a good thing but has been met with contempt. The e-levy is a good thing but the approach was wrong. When was the last time communications team was brought together and tutored on approach? The messaging is one thing. prosecuting the message is another and that is effective communication. I have

 

 

heard Yaw is in Kumasi but we who communicate for the party were not invited. When Ken Ofori Atta was sending the thing to Parliament were we informed? Something you know certainly that the public will be against, you should have influenced public opinion. Was the media engaged? Civil society groups how many were consulted, how many chiefs were consulted, he asked.